Welcome to Project Moi
“Your Partner in Style”
At Project Moi, we believe that fashion is more than just clothing—it’s a powerful reflection of who you are. It’s your story, your transformation, your voice.
Founded by a passionate stylist, Project Moi was born from the desire to help women explore their evolving identities through style. Whether you're navigating life changes, rediscovering yourself after motherhood, or simply craving a refresh, we're here to guide and empower you on your style journey.
Every body tells a story. Every woman deserves to feel seen, celebrated, and confident in her skin—at every stage of life.
About Us
The Heart of Project Moi
Welcome to my world of personal styling, where a deep passion for fashion meets a rich family heritage of craftsmanship. Growing up surrounded by the art of tailoring and design, I was fortunate to learn from my father, who crafted beautiful leather handbags and accessories, and my grandfather, a skilled tailor of men’s suits.
From an early age, I spent time in the family workshop, gaining hands-on experience in sewing, designing, cutting, and both wholesale and retail sales. These experiences nurtured my appreciation for quality and the art of meticulous craftsmanship. I also developed a keen eye for fabrics and details that make all the difference in creating timeless style.
Alongside my styling expertise, I bring a background in mental health nursing, which gives me a unique understanding of the powerful connection between how we look and how we feel. I believe that looking good isn’t just about appearance—it positively impacts our confidence, mindset, and overall well-being.
As a personal stylist, my mission is to help you discover and embrace your unique style, whether it’s boho, edgy, vintage, classic, or entirely your own. Together, we’ll transform your wardrobe into a beautiful reflection of your personality and inner confidence.
Conduct • Caring • Understanding
Our Mission
To support women in embracing their individuality through thoughtful, personalized styling grounded in conduct, caring, and understanding.
At Project Moi, we understand that as women move through the different stages of life, their identity evolves—but often, their wardrobe doesn’t.
We’re here to change that.
Founder and lead stylist, Catherine Abdelnour, brings more than an eye for fashion—she brings empathy, curiosity, and a deep understanding of how personal style can empower women to step into their full selves. From the shape of your body to the shape of your journey, we honor it all.
Every outfit tells a story. I’m here to help you tell yours.
Our Values
Caring
More Than Just Clothes
We see the person before the wardrobe. By listening to your story, your struggles, and your goals, we create a style experience that uplifts and empowers—not just flatters.
Understanding
Personal Style, Personalized
Every woman is unique. That’s why we take time to understand your lifestyle, body, and personality before curating a look that works for you—not just on you.
Conduct
Trust Is Everything
We lead with integrity, professionalism, and respect. Your confidence, privacy, and comfort are our top priorities.
SERVICES : Style That Speaks for You
Explore Our Personalized Styling Services:
Style Discovery Session
Perfect if you’re starting fresh or have lost your sense of style. We help you uncover what truly reflects you—your lifestyle, goals, body, and personality.
Ideal for: Women in transition—postpartum, career shifts, milestone birthdays.
Wardrobe Edit & Refresh
We assess your existing wardrobe, identify what works, and thoughtfully recommend pieces to elevate your style. Say goodbye to “nothing to wear” moments.
Includes: In-home or virtual sessions, custom shopping list, outfit combinations.
Personal Shopping
Let us curate outfits that suit your life and reflect your individuality. Whether it's for a special occasion or everyday wear, we’ll help you shop with confidence and intention.
Includes: Guided in-store or virtual shopping experience.
Style Strategy Package
Ongoing support and transformation over several sessions. We’ll walk together through a complete style reinvention, building your confidence and expression over time.
Includes: Discovery, wardrobe planning, shopping, styling & mindset work.
Testimonials
As someone who doesn't love fashion and prioritises comfort, I usually know my style and what I like. However, having a second opinion and reassurance that something looks good-or that there might be a better option-made the shopping experience much easier. It helped me make smart choices and avoid the trap of getting home only to realise I didn't like or need some of the pieces I'd bought. Overall. I felt like I left with high quality items that have now become staples in my wardrobe.
Stephanie
I've always wanted to learn and understand my style, to make better decisions about what I wear day to day. ProjectMoi gave me a personable experience, where I felt guided and supported to make choices suited to me. I also came across styles I had never considered, but will now be a go to in my wardrobe. Thank you for such a warm and friendly experience.
Josephine
Catherines styling has changed the way I approach my wardrobe. She brings our your personality through clothes and helps you see new ways to wear what you already have. She showed me how to style my clothes in ways that feel fresh, confident and completely me.
Sapna
From our very first conversation, Catherine stood out. She took the time to understand my preferences, lifestyle, and the story I wanted my style to tell. It started from our first text exchange where she gently (but cleverly) coaxed out my style preferences. From there, it was a whirlwind of colour combos, smart swaps, and “wait, that actually looks amazing?!” moments. Who knew a humble pair of white pants could be the base for so many stylish looks?